# Matt Lyman

> B2B marketing leader based in Seattle with nearly 20 years in marketing, specializing in demand generation, with hands-on marketing operations and AI skills behind it. Most recently VP of Marketing at Flosum. Open to VP and Head-of marketing roles.

## Summary
- Roles: VP of Marketing at Flosum (Apr 2025 to Jun 2026); VP of Demand Generation at LeanData (Feb 2022 to Nov 2024); Director of Revenue Marketing at Chef Software (2015 to 2022, acquired by Progress).
- LeanData: marketing's share of new business pipeline went from 18% to 50% while demand gen spend fell 41%.
- Flosum: cost per paid MQL down 87% in six months; meetings from paid up 467%; monthly search impressions up 1,329% after an SEO and GEO/AEO rebuild.
- Chef: revenue team grew about 2.7x through acquisition by Progress; SDR and BDR teams averaged 120%+ of quota.
- Community: founder of R.I.D.E. 4 ALL (inclusive recreation nonprofit); president of the Highline Special Needs PTA.

## Links
- [Home page](https://mattlyman.com/): full background, results, and FAQ
- [Resume (PDF)](https://mattlyman.com/Matt_Lyman_Resume.pdf)
- [LinkedIn](https://www.linkedin.com/in/mattlyman)
- [R.I.D.E. 4 ALL](https://www.ride4all.org)

## Talks and podcasts
- [How can teams build trust to maintain consistent brand messaging?](https://podcasts.apple.com/us/podcast/how-can-teams-build-trust-to-maintain-consistent-brand/id1648953137?i=1000728017889): Straight To Voicemail, 2025. Why brand consistency is really about trust, and how documentation, transparent strategy, and feedback loops keep teams aligned.
- [Welcome to the era of B2H](https://podcasts.apple.com/us/podcast/welcome-to-the-era-of-b2h-w-matt-lyman/id1747223698?i=1000723724993): Marketers of Technology, 2025. The B2H philosophy: even in B2B, you're selling to people, not companies.
- [From Ops to Strategy: The Rise of a Marketing Generalist](https://podcasts.apple.com/us/podcast/from-ops-to-strategy-the-rise-of-a/id1772999666?i=1000699612652): Content Matters, 2025. How a path through theater, collections, and marketing ops shaped Matt's leadership, and why strong marketers understand both operations and creativity.
- [Transforming CRM in financial services: LeanData's approach](https://streamly.video/video/transforming-crm-in-financial-services-lean-data-s-approach): Streamly, for Finovate, 2024. Matt on LeanData's revenue orchestration platform and what it does for data management and operational efficiency in financial services.
- [Empathy and Inclusion: The Cornerstones of Leadership](https://podcasts.apple.com/us/podcast/empathy-and-inclusion-the-cornerstones-of/id1690523496?i=1000615317173): The Hype Within, 2023. How empathy, inclusion, and psychological safety shape the way Matt leads.
- [Making dad jokes with Matt Lyman](https://podcasts.apple.com/us/podcast/making-dad-jokes-with-matt-lyman/id1672705227?i=1000604468650): Everything's Coming Up Marketing, 2023. Parenthood and full-time work, why marketing is a lot like sports, and building inclusive spaces for learning and play.